Norfolk Gin

Norfolk Gin is the county’s original artisan gin brand. 


Norfolk Gin appointed Plain Speaking PR to help the founders increase brand awareness and increase their share of voice as new gins began to creep into the market. 


We started by hosting and delivering a Brand Vitals© workshop with the Norfolk Gin owners, enabling them to take a fresh look at their business goals, values, target audiences and brand personality.


With all the Brand Vitals findings informing our approach to Norfolk Gin’s communications, Plain Speaking PR embarked on a PR and marketing campaign to make the brand better known across trade and consumer media and amongst social media influencers


Plain Speaking PR secured a wide range of on-message coverage in national food and drink features and reviews, including the Mail Online and Morning Advertiser. While a regular stream of regional coverage was successfully secured in the East of England, including product placement, company news and seasonal cocktail recipes.




"Pippa and Hannah have provided us with high value service from day one, the Brand Vitals approach they employ provided focus and direction for our PR activities. They engage at a deep level and add value at all stages and are excellent at securing editorial coverage and content for us. They have integrated seamlessly with our business to provide what feels like and integral service."


Jonathan Redding,

Director, Norfolk Gin




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